Congratulations! You've taken the first step into the world of facial cleansing. Just clicking this article is a huge deal since at least 90% of the clients I work with aren't cleansing properly. We're going to take a journey debunking common cleaning methods I hear daily, and end at the proper 5-step process that is recommended by professionals.

Winston-Salem, NC Makeup Artist - Ashley Watts

1. "I use Makeup Removing Wipes to remove my makeup, it works great!"

But does it really? Makeup Removing Wipes typically have the same ingredients as basic cleansers do. They're able to lightly breakdown makeup, and probably do work wonders for someone who wears very light makeup (no mascara, eyeliners, bold lips, etc). But if you wear anything beyond a bb cream with some light blush, chances are you're not properly removing or breaking down dirt. You end up with a greasy feeling face, and lots of residue left behind. It might appear clean, but it certainly isn't.

Now, I realize that if you're on the fly, you might need to use something like a Makeup Wipe to speed things up. If you plan on using these, be sure to rinse your face and apply a moisturizer afterwards. It isn't proper, but it will work in a pinch!

2. "I wash my face with a cleanser that is a makeup remover, toner, and moisturizer in one!"

We're all looking for that miracle product. Trust me, everyone's life would be much easier if their skincare regimen can be summed up in one product. But proper cleansing isn't a 2-step process. No cleanser, even though who have some traces of makeup removing power can really clean your face entirely. It's hard to guarantee traces of remover built is, can break down the heavier stuff, just like the wipes.

Chances are, you feel cleaner, but not clean when you should be feeling refreshed. Your skin is normally left still dirty, and unbalanced.

3. "I love my micro-beaded exfoliate, it works so good!"

Grinding your skin clean is never, ever going to better than using something like, an AHA/BHA exfoliate. Trust me, I fell victim to the beaded exfoliate until I used a mask that gently removes the dead skin, and even helps brighten your complexion by naturally lightening dark spots and discoloration. You won't get that kind of performance from your typical beaded exfoliates. These masks are 1-2 times weekly, so about the same amount of application time which is nice.

4. "I got to have my toner!"

You can thank large beauty brands in the industry for convincing you that an alcohol based toner is surely what you need to put on your skin. It leaves you feeling dry and tight, and I only recommend using a toner if you have extremely dry skin and for morning cleansing. There is no reason to use a toner for most skin types if you're using a good cleansing regimen.

5. "It's gotta work, it's over $100!"

Hell to the no. If someone is telling you that you have to spend over $100 per item for a healthy skin care regimen they're lying to make money. Most higher end brands are perfectly great for anyone who can afford that -- but good skin care doesn't have to break the bank. You can certainly find a genuine regimen for $150 or less.

I've noticed a lot of the pricey items are filled with cheap fillers and fragrances, which are known to irritate the skin. If you're willing, and wanting to spend some major dollars on skin care -- be sure to research what is inside that $100+moisturizer.

6. "The girl at the store said to wash my face morning AND night."

There is no proof that washing your face two times a day helps. What I do know is that using a toner, or mineral water to freshen your face does not strip your skin. You face isn't getting dirty during your sleeping cycle, so why are you trying to cleanse it entirely? You're just loosing the benefits of the expensive creams you put on the evening before! I personally buy a $75 serum for evenings, and don't want to waste the benefits I get from using it by stripping it all away with cleanser.

7. "I have oily skin, so I can't use that cleanser"

Well, any cleanser works my dear! Of course each skin type tend to have a preference, but there is no need to have a specific cleanser. Moisturizers, and serums are where you'e getting your skin care treatment at. Everyone should be weary of cleansers that are heavy in fragrance, as they're known to irritate skin.

I hear a ton more misconceptions about skin care, but those are the most common ones I get. A good regimen doesn't need to fit into a box, and a good regimen doesn't always align with one brand. The most important part about the perfect regimen is the process. I have seen a huge improvement in my skin since I changed my regimen to this, so I'd like to share with you the professional regimen I follow. This regimen is recommend for EVERY skin type.

1. Remove makeup and impurities with an oil cleanser. Pump once into the tips of your fingers, and begin to remove at your eyes. Steadily massage until your entire face is covered. Splash clean with luke warm water.

2. Wash face with cleanser and cloth/clairsonic.
- If you choose to use a wash cloth, use a fresh one each time. Pump once into the tips of your fingers and begin massaging at cheeks until entire face is covered use cloth to massage. Splash clean with luke warm water.
- If you choose to use a clairsonic style machine. Pump once directly on the brush head. Run brush head under luke warm water, apply to cheeks and begin rotating cycle on brush. Move around face until the machine clicks off, or face is entirely covered with cleanser. Splash clean with luke warm water.

3. Allow face to dry, the proceed to gently massage one pump of chosen serum into skin.

4. Apply one point of eye cream to the tip of the ring finger on your dominate hand, and pat into the area around the eye -- if your eye cream if for 360 use around the entire orbital area.

5. Apply one pump of selected moisturizer using finger tops, place the moisturizer in three area (forehead, both cheeks) and massage gently in.

6. TWO TIMES A WEEK: Use an exfoliating AHA/BHA mask.

Simple enough, right? It will certainly take some habit changes but I can bet that if you switch to the professional recommended regimen, you'll see results within two weeks. Less break outs, brighter skin, and more hydrated/healthy skin.

If you'd like a custom regimen, please feel free to contact me and set up an appointment for a skin care consult we can do this online, or in person.